Hi.

I'm an Architechie.

ar·chi·te·chie //ˈärkəˌtekIE/ noun 

A former architect turned UX designer or other technology professional. 

scroll for UX blueprints

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Product Page Redesign

Challenge: 

The former product page design had many usability issues, leading to confusion and low conversion rates. 

 

Solution: 

A new page design using fundamental UX improvements has led to +23% conversion rates across devices.

e-Commerce, UX Fundamentals

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Custom Rug Configurator

Challenge: 

The rug ordering process is complex and customer service spends many hours a week walking customers through the rug buying process. 

 

Solution: 

A more usable experience that allows the customers to create a custom rug on their own without needing help, or worse, abandoning their order. 

Product Design, Unique Experience 

(Please contact me for access to this project.) 

Challenge: 

UW Medicine Advancement has opportunities to implement changes that will lead to higher donor engagement and conversion rates. 

 

Solution: 

Conduct a site audit and competitive analysis in order to gain a deeper understanding of how the IA of the current site causes friction.  

 

Information Architecture, Audit/Analysis 

Al Smith - MOHAI

Challenge: 

The CD was formed by redlining, and gentrification is now erasing its history. The Museum of History and Industry is looking to preserve this history.

 

Solution: 

Our solution included a physical map, a digital experience and community engagement recommendations. See how we got there...

 

Multi-Sensory, Social Justice 

Challenge: 

Weaving looms can be simple and cheap or expensive and complicated. Beginning weavers face barriers to learning and purchasing.

 

Solution: 

Create an e-commerce site with all levels of weavers in mind - lowering barriers to learning this craft is a key step in selling more looms.

 

Comparison Function Design 

Challenge: 

New Roots Organics is a subscription-based produce delivery service. Their site needs improvement. 

 

Solution: 

Take a research-based approach that will lead to increased subscription rates and give the brand a fresh new look.

 

Visual Design, Illustration