Hi.

Product Page Redesign

Problem: 

The former product page design had many usability issues, leading to confusion and low conversion rates. 

Solution: 

A new page design using fundamental UX improvements has led to +28% conversion rates across devices. 

Custom Rug Configurator

Problem: 

The rug ordering process is complex and customer service spends many hours a week walking customers through the rug buying process. 

Solution: 

A more usable experience that allows the customers to create a custom rug on their own without needing help, or worse, abandoning their order. 

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(Please contact me for access to this project.) 

Site Audit for IA

Problem: 

UW Medicine Advancement has opportunities to implement changes that will lead to higher donor engagement and conversion rates. 

Solution: 

Conduct a site audit and competitive analysis in order to gain a deeper understanding of how the IA of the current site causes friction.   

Weaving Retail Site

Problem: 

Weaving looms can be simple and cheap or expensive and complicated. Beginning weavers face barriers to learning and purchasing.

Solution: 

Create an e-commerce site with all levels of weavers in mind - lowering barriers to learning this craft is a key step in selling more looms. 

New Roots Organics

Problem: 

New Roots Organics is a subscription-based produce delivery service. Their site needs improvement. 

Solution: 

Take a research-based approach that will lead to increased subscription rates and give the brand a fresh new look.