Hi.
I'm an Architechie.
ar·chi·te·chie //ˈärkəˌtekIE/ noun
A former architect turned UX designer or other technology professional.
scroll for UX blueprints
Product Page Redesign
Challenge:
The former product page design had many usability issues, leading to confusion and low conversion rates.
Solution:
A new page design using fundamental UX improvements has led to +23% conversion rates across devices.
e-Commerce, UX Fundamentals
Custom Rug Configurator
Challenge:
The rug ordering process is complex and customer service spends many hours a week walking customers through the rug buying process.
Solution:
A more usable experience that allows the customers to create a custom rug on their own without needing help, or worse, abandoning their order.
Product Design, Unique Experience
(Please contact me for access to this project.)
Challenge:
UW Medicine Advancement has opportunities to implement changes that will lead to higher donor engagement and conversion rates.
Solution:
Conduct a site audit and competitive analysis in order to gain a deeper understanding of how the IA of the current site causes friction.
Information Architecture, Audit/Analysis
Al Smith - MOHAI
Challenge:
The CD was formed by redlining, and gentrification is now erasing its history. The Museum of History and Industry is looking to preserve this history.
Solution:
Our solution included a physical map, a digital experience and community engagement recommendations. See how we got there...
Multi-Sensory, Social Justice
Challenge:
Weaving looms can be simple and cheap or expensive and complicated. Beginning weavers face barriers to learning and purchasing.
Solution:
Create an e-commerce site with all levels of weavers in mind - lowering barriers to learning this craft is a key step in selling more looms.
Comparison Function Design
Challenge:
New Roots Organics is a subscription-based produce delivery service. Their site needs improvement.
Solution:
Take a research-based approach that will lead to increased subscription rates and give the brand a fresh new look.
Visual Design, Illustration